To: Frank_Kern Subject: Yo, Frank!

... what's going on with the Underachievers Formula Update?

I'm dyin' here! LOL

Seriously ... I know you said it's a Nitro deal, but September
came and went, bro ..;)

Regards,

Mike

To: Mike_Merz Subject: Re: Yo, Frank!

Man you think you got it bad? Try being the sucker who has to remake all these screencams! That's the hold up. I decided to re-shoot all of the screencam videos so they'd be updated. We're shooting for a release in about 60 days.

The delay will be worth it because we've basically created a new product from scratch. It's much more step-by-step now ...where the original was more of a brain dump ...

The launch has been pushed back to approx. 1/30/05 ...

Go to my Underachiever II Update page to stay on top of things.

Dear Mike,

Holy smokes!

My request for success stories and testimonials brought in

a big number of testimonials, 4 whiners, 1 anonymous

refund request, 2 sob stories, and 2 looney toons wack

jobs. (not all of which are in this email

thankfully...I'll save you the wack jobs).

First we'll start with some of the .... ummmm .... more

colorful stuff. Then I'll give you the positives.

////////////////////////////////////

"Well Marlon, I would love nothing more than to give you a

huge rap up. Unfortunately I can't. Despite all the hype

and positive spin you put on everything including the

kitchen sink, all I can say is that you must be living on

a different planet to the rest of us. I have diligently

applied all the advice, bought all the "stuff" done all

the things suggested, ezine ads, search engine submitters,

safe lists, bought leads, Guaranteed sign ups - have I

left anything out? If I have, believe me, I have tried

that too. The truth is that all you and your ilk do is

convince poor mugs like me that we need your stuff to

market our stuff." -- Name Withheld (Oh, and the sob story

goes on about a mile.)

MY RESPONSE: I don't know who you've been listening to,

but other than ezine ads, I have never recommended any of

that crap. Not the safe lists, lead buying, guaranteed

signups. Where is it I teach any of that stuff?

Nowhere. That's where.

Here's what I teach: 1. Target a clear market 2. Do a

12-product survey 3. Sell the winner 4. If it doesn't

work, do a new survey or find a new target market

Bet you NEVER had a niche market and never did your

12-product survey. The problem is, you wanted and bought

gimmicks. I don't teach gimmicks. I teach marketing.

Finding an audience, finding their problems, doing 12

product surveys, and following a proven direct response

sales sequence.

Which has absolutely NOTHING at all to do with the stuff

you told me you tried. But listen, the LAST thing in the

world I want is your money. See that little blue link at

the bottom? Click it.

I'm not a Savior. I can't help everybody. Don't pretend I

can.

//////////////////////////////////////

"I know you will not want Genuine Failure stories,or else

your Fake business get exposed. pl. donot cheat innocent

people."

MY RESPONSE: Actually, if you have the balls to post your

name, email and address, I'll send you my latest product

on avoiding ripoffs and making money for submitting your

failure story.

But wait. YOUR failure story must be a failure at doing

what I teach NOT what other "gurus" teach. What I teach

is:

1. Target a clear market (everyone on the Net doesn't cut

it). 2. Do a problems and complaints survey 3. Turn those

complaints into product ideas 4. Do a 12 product survey 5.

Write a KSL following my formula for a letter 6. Drive

traffic with an affiliate program 7. Burn the phone up

non-stop calling and getting people to be an affiliate and

do JV's. 8. If it doesn't work, do a new survey or get a

new niche

Show me your complaints survey, your 12-product survey,

your sales letter following the PBL/KSL formula to a tee,

and your associate program.

Failing is not interesting nor unique. It's the result of

NOT following proven procedures. At the same time, I don't

care WHAT the business is. There are no guarantees. I

never have and never will guarantee you'll drum up a

red cent.

Can you guarantee me you'll wake up in the morning? Nope.

So how can I guarantee anyone's success? Ridiculous and

impossible.

When my dad was growing up on the farm, he had no guarantee

a tornado wouldn't blow the barn away, or a fire wouldn't

burn down the house, or a disease kill the cattle and pigs.

Or his dad wouldn't go blind.

In fact, all that happened. But he never accused farming of

being a scam, pick and shovel sellers to farmers being

dishonest scammers or the entire farming industry of being

a sham.

Of course, a 12-year old supporting the family farm doesn't

think to do those things.

////////////////////////////

Big slip up Marlon - No links to home page!!!

Apparently some of my subscribers think I'm in need of

free, anonymous marketing advice. Please. See that little

blue link at the bottom? Click. Thanks.

////////////////////////////

I want a refund, a*sh%le.

OK Pal. I'll hit you with it. Why don't you try posting

your name, email and the name of the product you bought on

our support forum at amazingformula.com/support. we'll hit

you with that refund. I can't refund anonymous postings.

//////////////////////////

I would publish several of the sob stories but they are

really, really long. In the end, they all boil down to:

Can you help me without me paying for it? Or everyone

teaching anything on Internet marketing (including you)

sucks.

NOW FOR THE POSITIVE STUFF

Marlon, I want to thank you again for being the

inspiration for my internet career, I read "The Amazing

Formula" in 1999 and went on to build the largest grant

information business on the web. I owe you a lot and to

think, I almost used that money to do something as trivial

as pay my phone bill, perish the thought! Seriously,

Thanks for a great product, a willing ear, and being a

marketer with honor, integrity, and a work ethic that has

launched what I am sure are thousands of marketing

careers! -- Tom Bell Todayican.com

///////////////////////////

Marlon Sanders has helped me to see that within every

individual is a special place, a place where there is

Gold. Not just Gold for making money,(although that's

important) but Gold of personal wealth and experience.

Before I found Marlon's amazing formula, I did not believe

in the hope of starting your own business or product. Now

every day is filled with hope and openness to what can be.

Thanks marlon! -- James G. Mackeyu

///////////////////////////

Okay, Marlon -- You have me stumped! Why on earth would

someone of your caliber need a testimonial? Everyone knows

how great you (and your products) are! I have your

"Amazing Formula" and have gone back to it numerous times

for any questions that come up. As for the "testimonial?"

You got it! (But I don't think you really need it!)

Jude Wright http://nutritious-cooking.com

//////////////////////////

Hi Marlon EVEN though I wouldn't mind owning one more

product of yours at no cost, but I want to make it

perfectly clear from the onset that the reason I'm writing

this is NOT because of the gift you'll hand out to those

you adjudge to be great but because you're an exceptional

marketer. One of the bet things that has ever happened to

me online is Jonathan Mizel leading me to you. Yes, your

products [plus your after sales service] are superb. Sunny

Obazu-Ojeagbase Owner/CEO http://www.sowealthlibrary.com

///////////////////////////

Marlon, you've done it well. I'm no stranger to web

copywriting, but I'm a very busy man with very little time

to write my own sales letters. I bought your

pushbuttonletters to save time, followed the steps,and in

as little as just a few minutes, out pops a fantastic

sales letter. I was reluctant because I wasn't sure if it

would sell my high ticketed item, but I figured "hey, just

go ahead and give it a shot." And get this... I've made 9

times my investment in his product, and today is only the

FIRST day my new sales page has been up! Marlon has "hands

down" the easiest way to create powerful, results pulling

sales letters! If you're serious about cutting your time

in half to guarantee your success in making sales online,

you owe it to yourself to get this product today.

Sincerely, Nathan Blaszak applyhypnosis.com

////////////////////////////

Truly one of the masters in a field filled with

psuedo-intellectual e-marketing wizards. george steiner

www.hum-ming-bird.com

//////////////////////////

Incidentally, there are a few more wack jobs and many,

many more positive, inspiring testimonials.

Maybe I'll send you more on another day.

Best wishes,

Marlon

P.S. If you wanna establish your own success story, I

recommend http://www.cashlikeclockwork.com.

There's no get-rich-quick and ez in it. Just solid

marketing and how-to's.

Mike

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