Internet Marketing Blog
The Internet Marketing blog of Mike Merz, Internet Marketing consultant, in regards to what's hot ... and what's not, in the world of Internet Marketing.
Wednesday, June 30, 2004
RSS Equalizer - add fully dynamic RSS feeds to your web pages.
Jeff Alderson & Marc Quarles have released a new server side script that allows you to add fully dynamic RSS feeds to your web pages ... RSS Equalizer.
This new script will allow you to add dynamically updated content to your site, which not only makes it easier for you to add and alter content ... it will get your site indexed, and updated, faster ... and potentially increase ranking.
More about RSS Equalizer
Monday, June 28, 2004
Mark Joyner Returns ...
Internet Marketing Guru Mark Joyner's Farewell
was the most talked about Internet Marketing promotion of 2003 ...
... he's back.
Well, sort of ...
True to his word, Mr. Joyner has left the Internet Marketing world behind ... but not the Internet.
Find out what Mark is up to ...
MarkJoyner.name Coming Soon to a Cranium Inside Your Skull* ...
Thursday, June 24, 2004
Rosalind Gardner - 15 Reasons to Become an Affiliate Marketer
I've grown to be a huge fan of Rosalind Gardner's affiliate
marketing prowess the past year, so much so, I made a special
effort to line up an interview with her for DEMC E Magazine
The following article by Miss Gardner, "15 Reasons to Become
an Affiliate Marketer", is a real motivator ... check
15 Reasons to Become an Affiliate Marketer
- by Rosalind Gardner
2004 Rosalind Gardner - All Rights reserved
There are HUGE benefits to promoting affiliate programs
with your own home-based Internet business, and I've come
up with a list of 15 great reasons to become an affiliate
Let's look at each reason separately:
1. No Production Costs - The cost to develop and produce a
new product is prohibitive for almost anyone who wants to
start a home-based business. With affiliate programs,
production costs aren't an issue. The product has been
developed and proven - all on the merchant's nickel.
2. Low Cost Set-up - Compared with building a brick and
mortar store, starting a home-based Internet business is
relatively cheap. You probably already have a desk,
Internet-connected computer and word-processing software,
which is all the equipment you may need.
3. No Fees for Joining or Licenses to Buy - I often
compare doing business as an affiliate, with distributing a
line of products in the real world. The biggest difference
is that the distributor must often pay for a license to
distribute products within a limited geographic region.
Affiliate programs, on the other hand, are usually free to
join, and geographic market reach is limited only by the
affiliate's ability to promote his web site.
4. Choose From Thousands of Products and Services - What
isn't sold online? That list must be shorter than the one
describing all that IS sold online. There are thousands and
thousands of affiliate programs selling every product under
the sun. That makes it easy to find products related to
your current or planned web site.
5. No Sales Experience Needed - When I started my affiliate
business, I had absolutely no sales experience. That wasn't
a problem, however. The companies I affiliated with
provided excellent marketing material. Using their sales
copy, I was able to get my first affiliate site up in less
than a day.
6. No Employees - The largest expense of most businesses is
employee salaries. Although there might be times when you
need or want someone to work for you as an affiliate, it's
doubtful you'll ever have to worry about hiring full or
part-time employees. When you have a project you want to
hire out, it is easy to find specialists in every computer-
related field who can work for you from the comfort of
THEIR own homes. You pay only for the project, and never
have to worry about ongoing employee-related benefits and
7. No Expensive Merchant Accounts Needed - Setting up a
merchant account for any business is a time-consuming and
costly business. It's even more tedious for Internet
businesses. However, merchant accounts aren't a concern
when you're an affiliate. The merchant bears that cost and
handles all processing of payments. You never have to lose
sleep over potential chargebacks, fraud or losing your
merchant account when you're an affiliate.
8. No Inventory to Carry - Even if you live in a small one-
bedroom apartment, as an affiliate you can sell large items
without storage concerns.
9. No Order-Processing - Forget the problems associated
with collecting and storing names, addresses, credit card
numbers, etc. The merchant does all that!
10. No Product Shipping - The cost and hassle to prepare
and ship products to customers worldwide could be
staggering. Affiliates never have to worry about packaging
supplies or postal rates.
11. No Customer Service Concerns - Do you hate the prospect
of dealing with nasty people or customer complaints? Don't
worry about it! The merchant handles the snivelers.
12. Make Money While You Sleep - What other business allows
you as a sole proprietor to keep your doors open and keep
making money even when you take breaks or after you go home
for the night?
13. The World at Your Doorstep - The Internet is the
world's largest marketplace. You can drive more visitors to
your online store in a day, than many small-town merchants
sees in his or her brick and mortar business in a year.
14. Minimal Risk - The product you chose isn't making
money? Dump it. Take down your links and promote another!
It's that easy. There are no long-term contracts binding
you to products that don't sell.
15. High Income Potential - If you have a job, your salary
or hourly wage is probably pre-determined. Maybe there's
not much, other than working overtime, that you can do to
increase your income. With your own affiliate business on
the Internet your income potential is limited only by your
desire, effort and imagination.
There you have them - all the good reasons to start your
own online affiliate marketing business. Start today and
benefit from this incredibly simple, cost-effective
business opportunity known as affiliate marketing. The time
is right, and the time is now.
Article excerpted from Rosalind Gardner's "Super Affiliate
Handbook: How I Made $436,797 Last Year Selling Other
People's Products Online". Rosalind is the 'Net's most
recognized expert on successful online selling as an
Visit Rosalind Gardner and Jim Edwards "The Affiliate Business Blueprint
Sunday, June 20, 2004
Sean Burns' Search Engine Rankings Revealed Version 3.0
I first met Sean Burns while lurking in the top Marketing Forums a while back ...
Search engine marketing was beginning to really come into it's own, and though I felt I was pretty good at applying the strategies and techniques necessary to get the most out of my promotions, I needed an SEO expert's advice to take it to the next level.
In came Sean ... answering any and all questions that were thrown at him.
But Sean is not your average SEO geek ... he's a terrific search engine marketer, particularly in regards to affiliate promotions. Sean makes thousands each month, selling other peoples products via high ranking and keyword term relevance in the major search engines.
He's also the author of a top selling ebook on the subject ... Search Engine Rankings Revealed
, recently updated to version 3.0 ... and featuring:
* Over 80 new pages of content.
* A comprehensive explanation of Google's "Florida" & "Austin" updates.
* Advanced Algorithms - what you will need to do to succeed with the new Google.
* Yahoo's new search engine - how it works and how to rank well.
* 20 new articles showing you how to get "customers" from the search engines - not "traffic".
* ... and much more.
Give Sean Burns' Search Engine Rankings Revealed Version 3.0
a looksee, and grab Sean's Directory of Directories Version 1.0 (contains links to over 230 directories that will help to provide you with the link popularity and PageRank that you need to rank well.), absolutely free.
Wednesday, June 16, 2004
Jimmy D. Brown and Ryan Deiss' popular niche marketing product member site, Nicheology.com, reached it's member cap of 1500 late Monday night (June 14th) officially closing the site to new members (barely one month after launching).
That does not mean that you won't have an opportunity to join, however, as Jimmy and Ryan have initiated a waiting list, updated in real time.
To see if any spots are currently available, visit Nicheology.com
, click on any "Join Now" link, and the current status will be revealed.
Also ... the members only affiliate program is still live.
As a matter of fact, a brand new information product will be released any day, promotable via the affiliate program.
I'll make it simple for you ...
1) Visit Nicheology.com
, and put your name on the waiting list (you'll receive a special Niche Marketing report by Jimmy D. Brown, free, as reward for your patience).
2) Join when notified of an open spot.
3) Sign up for the members only affiliate program
I'll see you on the inside ..;)
Nicheology Founding Member
Tuesday, June 08, 2004
Cyber Crooks Go "Phishing"
by Jim Edwards
© Jim Edwards - All Rights reserved
"Phishing," the latest craze among online evil-doers, has
nothing to do with sitting at the end of a dock on a sunny
afternoon dangling a worm to entice hungry catfish.
But, if you take their bait, this new breed of online con
artist will hook you, reel you in, and take you for every
dollar you have... or worse.
"Phishing" describes a combination of techniques used by
cyber crooks to bait people into giving up sensitive
personal data such as credit card numbers, social security
numbers, bank account numbers, dates of birth and more.
Their techniques work so well that, according to
FraudWatchInternational.com, "phishing" rates as the
fastest growing scam on the Internet.
Here's the basic pattern for a "phishing" scam...
You receive a very official email that appears to originate
from a legitimate source, such as a bank, eBay, PayPal,
a major retailer, or some other well known entity.
In the email it tells you that something bad is about to
happen unless you act quickly.
Typically it tells you that your account is about to get
closed, that someone appears to have stolen your identity,
or even that someone opened a fraudulent account using your
In order to help straighten everything out, you need to
click a link in the email and provide some basic account
information so they can verify your identity and then give
you additional details so you can help get everything
Once you give up your information... it's all over but the
After getting your information, these cyber-bandits can
empty your bank accounts, deplete your PayPal accounts, run
up your credit card balances, open new credit accounts,
assume your identity and much worse.
An especially disturbing new variation of this scam
specifically targets online business owners and affiliate
In this con, the scammer's email informs you that they've
just sent $1,219.43 (or a similar big but believable
amount) in affiliate commissions to you via PayPal.
They need you to log into your PayPal account to verify
receipt of the money and then email them back to confirm
you got it.
Since you're so excited at the possibility of an unexpected
pay day, you click the link to go to PayPal, log in, and
BANG! They have your PayPal login information and can empty
This new "phishing" style scam works extremely well for 2
First, by exploiting your sense of urgency created by fear
or greed, crooks get you to click the link and give them
your information without thinking.
Second, the scammers use a variety of cloaking and spoofing
techniques to make their emails and websites appear totally
legitimate, making it extremely hard to spot a fake website,
especially when they've first whipped you into an emotional
The good news, however, is that you can protect yourself
relatively easily against this type of cyber-crime with
basic software and common sense.
Most of these scams get delivered to you via Spam
(unsolicited email), so a good spam blocker will cut down
on many of them even making it to your inbox.
If you receive an email that looks legitimate and you want
to respond, Stop - Wait - Think!
Verify all phone numbers with a physical phone book or
online phone directory like www.Verizon.com or
www.ATT.com/directory/ before calling.
Look for spelling and grammatical errors that make it look
like someone who doesn't speak English or your native
language very well wrote it.
Never click the link provided in the email, but go directly
to the website by typing in the main address of the site
yourself (example: www.paypal.com or www.ebay.com).
Forward the email to the main email address of the website
(example: firstname.lastname@example.org) or call the customer service
number on the main website you typed in yourself and ask if
it is in fact legitimate.
Above all remember this:
Your bank, credit card company, PayPal, eBay and anyone
else you deal with online already knows your account
number, username, password or any other account specific
They don't need to email you for ANY reason to ask you to
confirm your information -- so NEVER respond to email
requests for your account or personal details.
-- Jim Edwards is a syndicated newspaper columnist and the
co-author of an amazing new ebook that will teach you how
to use fr-e articles to quickly drive thousands of targeted
visitors to your website or affiliate links...
Need MORE TRAFFIC to your website or affiliate links?
"Turn Words Into Traffic" reveals the secrets for driving
Thousands of NEW visitors to your website or affiliate
links... without spending a dime on advertising!
Click Here> http://www.TurnWordsIntoTraffic.com
AffiliateSensor - Interesting Alternative To Google Adsense.
Affiliate Sensor is a free ClickBank banner ad service that allows you to show Adsense type ad blocks ... and lets you choose the ads that are featured.
That means you can show select ClickBank merchant ads that are 100% relevant to the content you offer, while at the same time paying you affiliate commissions if the visitor purchases through your ad link.
How are the folks at Affiliate Sensor making money offering this service?
By sending 5% of the ad impressions to their ClickBank account ... and 5% to the person who referred you to them.
Compare this to the 20 - 30% that most banner networks keep for themselves ... or Google's 32% of the take from AdSense ..;)
As I mentioned ... the service is free, so you have nothing to lose (and it even potentially pays to pass the word around ..;)
Give Affiliate Sensor
a looksee ...
Saturday, June 05, 2004
Nicheology.com Announces New Member Cap, more ...
Nicheology.com co-owners Jimmy D. Brown and Ryan Deiss today (06/05/04) announced a new member cap of 1500 for it's popular niche product w/free reseller rights private member site of the same name. It was also announced, however, that new members would not lose out on numerous income generating opportunites that Jimmy and Ryan have planned for those who decide to promote the program's wares as affiliates.
Read more about Nicheology
Wednesday, June 02, 2004
Making Money With Pay Per Click Advertising
The major PPC advertising services, like Google Adwords, OverTure, FindWhat, etc., offer an excellent way for the online small business owner to compete with the big boys and girls of e-commerce ... in additon to carving out their own sub niches, by offering direct access to millions of potential customers.
Problem is, those pay per click charges can really add up (with little in the way of profit to offset them) ... if you don't know what you're doing.
Chris Carpenter's GoogleCash course
on optimizing your Google Adwords campaigns to make them profitable has been regarded highly as a great way for entry and intermediate level PPC advertisers to learn how to use Google Adwords effectively, with Perry Marshall's "The Definitive Guide to Google AdWords"
being the course of choice for more advanced users.
For those of you that want to maximize your PPC campaigns ... but don't have the desire, or the money, to purchase both courses, Chris has announced a terrific bonus if you buy his course, that features none other than ... Perry Marshall
Not to mention a number of other bonuses Chris has added to help him stay ahead of the copycat courses that are popping up all over the place.
Give Chris Carpenter's GoogleCash
a looksee ... check out the terrific new bonuses, and start actually making money with Google Adwords.
Tuesday, June 01, 2004
How To Write Web Copy That Sells
My dear friend Jason Potash has pulled together 5 top web copy writers, each of whom will be individually spotlighted over a 4 week period, to provide in depth analysis of how to write website copy that sells.
The series will begin on Monday, June 7th ... 60 spots are available, at this time.
For all the details, visit:
Jason Potash's Web copy Makeover Webinar
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