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IM4Newbies.com Forum Recent Posts ...
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New Google Adwords Affiliate Advertising Policy ...
As you know if you've followed this blog, my forum, etc., Google Adwords is my PPC advertising method of choice ... not the only one I use, of course ... but it's my favorite, due to it's reach, association, ease of use, speed in reference to updating ... so on, and so forth.
Google has just released a new Google Adwords Affiliate Advertising Policy ...
Here's a snip it from SEO expert Danny Sullivan, detailing the announcement:
Opinions?Google To Restrict Affiliate Ads
Google is to limit the number of affiliate ads that show up in search results, as has been rumored over the past few weeks. Advertisers are now being notified of the change, and it will go into effect over the coming weeks, Google says.
With the change, Google will allow only one ad to lead to a particular web page per query, whether that ad be from an affiliate of the web site or the web site owner.
"We've seen and heard from users that there are many cases where we are showing the same creative with the same visible URL linking to the same page, said Salar Kamangar, director of product management at Google, explaining users don't like this. "Just like with search where we have duplicate removal, we want to make sure we aren't showing duplicated ads."
Which exact ad gets selected depends on which ad has the highest "Ad Rank" within Google's AdWords system. That is, the cost per click they are willing to pay multiplied by the clickthrough rate. If an official site has a higher Ad Rank than affiliates, then that will be the ad selected. If it is an affiliate with a higher Ad Rank, the affiliate ad will be shown.
The program will not prevent multiple affiliates for the same company from bidding on a term, as long as they want to drive traffic to their own sites. However, the affiliates will have to drive people to original content. Just linking to a page that has little content other than a link outbound to Amazon -- that isn't allowed.
Regards,
Mike "how will this affect YOUR Google Adwords affiliate campaigns?" Merz
PS
Perry Marshall, Google Adwords Expert ... and author of "The Definitive Guide To Google Adwords", offers a free 5 day course that has been updated for just the aforementioned reason ... give it a looksee.
Perry Marshall's Five Days To Success With Google Adwords
- posted by Mike Merz @ 1/07/2005 07:02:00 AM
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