Internet Marketing Blog: How Tom Kulzer (AWeber.com) Saved Me $500 In Programming Fees.

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Thursday, November 18, 2004

How Tom Kulzer (AWeber.com) Saved Me $500 In Programming Fees.

Right off the bat ... let me explain that this isn't one of those "I saved X amount of dollars by using a just so happens to be affiliated with me service" ad promos ... this really happened, and I think you'll be surprised at the lesson I learned about completely researching a product/service that you're using (or are thinking about using) to reap all the benefits from it.

OK ... here we go. ;)

I've come up with my share of neat ideas in regards to time saving gadgets (unfortunately, most of them have been stolen by those I've shared them with. :P).

I usually think up these ideas when I'm involved in a task that I feel arduous, imperfect, or could be automated in some way to save time.

Recently, I had an idea that i went as far as putting up a project bid for on rentacoder.com, which I had planned on calling MyNewsletterAssistant.

It would be a simple app that any newsletter/article author could use as a word processor, spell checker, spam checker, HTML editor, etc.

To make a long story short, anyone could author their newsletter/article in this simple software, and have it spit out a completely email friendly document that they could simply paste into their favorite e-list broadcasting method of choice ... plus, an optimized HTML document to be archived on-line as spider food. ;)

To get a professional second opinion, I sent an email off to my fortunate enough to have him as a friend, Tom Kulzer ... the owner and founder of the AWeber.com autoresponder service.

Pretty much all Tom had to say was ...

"Mike, AWeber already does all that ..."

Of course, I expected as much .. :P

After all, Tom IS the owner of AWeber, right?

You'd have to assume that he felt his service covered all the bases that mattered.

But here's where my lack of research comes into play ..;)

You see, I've LONG owned a AWeber account, but I've used a competitor's service for nearly all my mailings because most of my lists are with them, and I don't pay anything for it ... it's a gratis account from a company I work with.

So I didn't take the time to learn that AWeber offered all the features that I felt I needed to develop my own software to take care of! LOL

But ... not so fast. ;)

MyNewsletterAssistant was going to take advantage of the most important Online communication technology of the day ... RSS archive accessibility.

So, I shot an email off to Tom again ... and . . .

"Mike, AWeber already ..."

:P

Needless to say, I scrapped the idea (saving me $500 in programming fees), and I'm in the process of devouring ALL that AWeber offers ... and saving myself the embarrassment of another "Uh, Mike ..." response from Mr. Kulzer! LOL

Do yourself a favor ... benefit from my mistake, and join me as I soak up everything AWeber has to offer the Online publisher.

AWeber Free Trial.

Regards,

Mike "AWeber.com - it's in there! LOL" Merz

- posted by Mike Merz @ 11/18/2004 02:51:00 PM

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