Internet Marketing Blog

The Internet Marketing blog of Mike Merz, Internet Marketing consultant, in regards to what's hot ... and what's not, in the world of Internet Marketing.

Thursday, October 14, 2004

 

Marlon Sanders: Rants And Raves.

If you know me, you know I consider Marlon Sanders one of the most brilliant minds in Online Marketing ... and have so for many years.

Marlon sent out an email just minutes ago that I just had to share with you ... it's a classic, as it contains raves ... AND rants from a recent feedback request.

Enjoy the free lessons that Marlon delivers within his responses ..;)

Dear Mike,

Holy smokes!

My request for success stories and testimonials brought in
a big number of testimonials, 4 whiners, 1 anonymous
refund request, 2 sob stories, and 2 looney toons wack
jobs. (not all of which are in this email
thankfully...I'll save you the wack jobs).

First we'll start with some of the .... ummmm .... more
colorful stuff. Then I'll give you the positives.

////////////////////////////////////

"Well Marlon, I would love nothing more than to give you a
huge rap up. Unfortunately I can't. Despite all the hype
and positive spin you put on everything including the
kitchen sink, all I can say is that you must be living on
a different planet to the rest of us. I have diligently
applied all the advice, bought all the "stuff" done all
the things suggested, ezine ads, search engine submitters,
safe lists, bought leads, Guaranteed sign ups - have I
left anything out? If I have, believe me, I have tried
that too. The truth is that all you and your ilk do is
convince poor mugs like me that we need your stuff to
market our stuff." -- Name Withheld (Oh, and the sob story
goes on about a mile.)

MY RESPONSE: I don't know who you've been listening to,
but other than ezine ads, I have never recommended any of
that crap. Not the safe lists, lead buying, guaranteed
signups. Where is it I teach any of that stuff?

Nowhere. That's where.

Here's what I teach: 1. Target a clear market 2. Do a
12-product survey 3. Sell the winner 4. If it doesn't
work, do a new survey or find a new target market

Bet you NEVER had a niche market and never did your
12-product survey. The problem is, you wanted and bought
gimmicks. I don't teach gimmicks. I teach marketing.
Finding an audience, finding their problems, doing 12
product surveys, and following a proven direct response
sales sequence.

Which has absolutely NOTHING at all to do with the stuff
you told me you tried. But listen, the LAST thing in the
world I want is your money. See that little blue link at
the bottom? Click it.

I'm not a Savior. I can't help everybody. Don't pretend I
can.

//////////////////////////////////////

"I know you will not want Genuine Failure stories,or else
your Fake business get exposed. pl. donot cheat innocent
people."

MY RESPONSE: Actually, if you have the balls to post your
name, email and address, I'll send you my latest product
on avoiding ripoffs and making money for submitting your
failure story.

But wait. YOUR failure story must be a failure at doing
what I teach NOT what other "gurus" teach. What I teach
is:

1. Target a clear market (everyone on the Net doesn't cut
it). 2. Do a problems and complaints survey 3. Turn those
complaints into product ideas 4. Do a 12 product survey 5.
Write a KSL following my formula for a letter 6. Drive
traffic with an affiliate program 7. Burn the phone up
non-stop calling and getting people to be an affiliate and
do JV's. 8. If it doesn't work, do a new survey or get a
new niche

Show me your complaints survey, your 12-product survey,
your sales letter following the PBL/KSL formula to a tee,
and your associate program.

Failing is not interesting nor unique. It's the result of
NOT following proven procedures. At the same time, I don't
care WHAT the business is. There are no guarantees. I
never have and never will guarantee you'll drum up a
red cent.

Can you guarantee me you'll wake up in the morning? Nope.
So how can I guarantee anyone's success? Ridiculous and
impossible.

When my dad was growing up on the farm, he had no guarantee
a tornado wouldn't blow the barn away, or a fire wouldn't
burn down the house, or a disease kill the cattle and pigs.
Or his dad wouldn't go blind.

In fact, all that happened. But he never accused farming of
being a scam, pick and shovel sellers to farmers being
dishonest scammers or the entire farming industry of being
a sham.

Of course, a 12-year old supporting the family farm doesn't
think to do those things.

////////////////////////////

Big slip up Marlon - No links to home page!!!

Apparently some of my subscribers think I'm in need of
free, anonymous marketing advice. Please. See that little
blue link at the bottom? Click. Thanks.

////////////////////////////

I want a refund, a*sh%le.

OK Pal. I'll hit you with it. Why don't you try posting
your name, email and the name of the product you bought on
our support forum at amazingformula.com/support. we'll hit
you with that refund. I can't refund anonymous postings.

//////////////////////////

I would publish several of the sob stories but they are
really, really long. In the end, they all boil down to:
Can you help me without me paying for it? Or everyone
teaching anything on Internet marketing (including you)
sucks.

NOW FOR THE POSITIVE STUFF

Marlon, I want to thank you again for being the
inspiration for my internet career, I read "The Amazing
Formula" in 1999 and went on to build the largest grant
information business on the web. I owe you a lot and to
think, I almost used that money to do something as trivial
as pay my phone bill, perish the thought! Seriously,
Thanks for a great product, a willing ear, and being a
marketer with honor, integrity, and a work ethic that has
launched what I am sure are thousands of marketing
careers! -- Tom Bell Todayican.com

///////////////////////////

Marlon Sanders has helped me to see that within every
individual is a special place, a place where there is
Gold. Not just Gold for making money,(although that's
important) but Gold of personal wealth and experience.
Before I found Marlon's amazing formula, I did not believe
in the hope of starting your own business or product. Now
every day is filled with hope and openness to what can be.
Thanks marlon! -- James G. Mackeyu

///////////////////////////

Okay, Marlon -- You have me stumped! Why on earth would
someone of your caliber need a testimonial? Everyone knows
how great you (and your products) are! I have your
"Amazing Formula" and have gone back to it numerous times
for any questions that come up. As for the "testimonial?"
You got it! (But I don't think you really need it!)

Jude Wright http://nutritious-cooking.com

//////////////////////////

Hi Marlon EVEN though I wouldn't mind owning one more
product of yours at no cost, but I want to make it
perfectly clear from the onset that the reason I'm writing
this is NOT because of the gift you'll hand out to those
you adjudge to be great but because you're an exceptional
marketer. One of the bet things that has ever happened to
me online is Jonathan Mizel leading me to you. Yes, your
products [plus your after sales service] are superb. Sunny
Obazu-Ojeagbase Owner/CEO http://www.sowealthlibrary.com

///////////////////////////

Marlon, you've done it well. I'm no stranger to web
copywriting, but I'm a very busy man with very little time
to write my own sales letters. I bought your
pushbuttonletters to save time, followed the steps,and in
as little as just a few minutes, out pops a fantastic
sales letter. I was reluctant because I wasn't sure if it
would sell my high ticketed item, but I figured "hey, just
go ahead and give it a shot." And get this... I've made 9
times my investment in his product, and today is only the
FIRST day my new sales page has been up! Marlon has "hands
down" the easiest way to create powerful, results pulling
sales letters! If you're serious about cutting your time
in half to guarantee your success in making sales online,
you owe it to yourself to get this product today.
Sincerely, Nathan Blaszak applyhypnosis.com

////////////////////////////

Truly one of the masters in a field filled with
psuedo-intellectual e-marketing wizards. george steiner
www.hum-ming-bird.com

//////////////////////////

Incidentally, there are a few more wack jobs and many,
many more positive, inspiring testimonials.

Maybe I'll send you more on another day.

Best wishes,

Marlon

P.S. If you wanna establish your own success story, I
recommend http://www.cashlikeclockwork.com.

There's no get-rich-quick and ez in it. Just solid
marketing and how-to's.

Mike




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