Internet Marketing Blog
The Internet Marketing blog of Mike Merz, Internet Marketing consultant, in regards to what's hot ... and what's not, in the world of Internet Marketing.Saturday, October 16, 2004
Jim Edwards' Review Of Amazon's A9.com Search Engine.
Cool New 'Idea' Engine On The Block
- by Jim Edwards
© Jim Edwards - All Rights reserved
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If you log on to PayPerClickSearchEngines.com you'll find
they list over 600 different pay-per-click search engines
operating online.
In fact, some online sources report that over 1,000 "search
engines" of various size and popularity operate in the U.S.
alone.
With so much competition among sites to capture the search
traffic that Google.com and Yahoo.com seem to dominate like
800 lb. Gorillas, why would one new search engine rate even
a second glance?
The answer: Amazon, the Web's mega bookstore, launched a new
search engine with a very user-friendly interface and some
of the fastest, most relevant searches online... along with
a **twist** that will help EVERY person who wants to sell
ebooks for profit, publish articles to get traffic, or
create special reports that go viral.
Here's the story...
Amazon recently launched www.A9.com -- a search engine that
creates more of a "portal" experience than the traditional
search engine where you input your search terms, click a
button, and pray something relevant to your search appears
in the results.
When you first log on to A9.com, it looks like a traditional
search engine, but once you start searching, you'll find an
organized and extremely helpful set of search tools right at
your fingertips.
A9.com organizes its search criteria by category on the
right side of the page.
Input a search term such as "mortgage loan" or "George
Washington" and you'll start to see why I like this search
engine so much.
When you first input your search term, the website displays
the "web" search results to show you various websites A9.com
deems relevant to your search.
Click the "books" button on the right and get a list of the
most relevant books available on Amazon.com.
Follow virtually any of those book links to the Amazon
website and you can literally browse through the table of
contents, first chapter, and even the index of most books.
Click on the "Movies" button and get a list of any relevant
movies with your search terms included.
One of the helpful things you'll notice as you start
searching different types of media is that you can show or
hide various search results on the same page.
So if you only want to search books and movies, you can hide
the Web and reference results.
Depending on the type of information you need to research,
you can also use the "Reference" results to get dictionary,
encyclopedia, and history information on the search terms
you entered.
Needless to say, when I did a search for "George
Washington," this reference section overflowed with relevant
links and information.
However, I was surprised at just how much reference material
was available for search terms like "mortgage," including
information from Investopedia.com on alternative search
terms to help me narrow my search for more relevant
information.
Probably the biggest reason I like A9.com so much is that it
helps to wade through the ever rising tide of information
that threatens to drown us all online.
Depending on what you need to find, you can quickly get
suggestions, reference material, physical books, and even
information on available film and video without leaving the
A9.com website.
Now, here's specifically how A9.com can help anyone who
wants to publish their own ebooks, articles, or special
reports.
#1 - Insert your main search term at A9.com and look at 2
things: total web results (higher number the better) and
the books and movies tabs.
If you see a lot of web results and tons of books and movies
on the subject, you have a VERY good (and fast) indication
that the topic you're considering is "hot" enough to warrant
more investigation for creating your own ebook, special
report, or other info-product.
#2 - Follow the look links to specific listings on Amazon.
Some of those books will allow you to go through the table
of contents, first chapter, and index right there on your
screen.
Use this opportunity to:
A. Make notes on the most important points on your topic
(from the table of contents) and expand your list of
potential points to cover.
B. Get a feel for the general topic and the typical way
authors are currently approaching it (first chapter).
** By the way, the table of contents and / or first chapter
will usually give you at least one great idea for an article
you could create (or pay someone to create) and use to
generate traffic to your website.
C. Look for additional keywords you could use for your pay-
per-click campaigns as well as your headlines, bullets, and
other classified ads (in the index).
#3 - Use the "Reference" tab on A9.com to access the
dictionary, thesaurus, and other tools to find MORE keywords
you can use to advertise on pay-per-click search engines...
specific "niche" keywords many of your competitors probably
aren't using.
Though nothing on A9.com is actually new, it does present a
much faster and easier way to search the web, compare
reults, gather marketing intelligence, and wade through
available data to help you with your own ebooks, special
reports, article writing, and other marketing activities.
--
Jim Edwards is a syndicated newspaper columnist and the
co-author of an amazing new ebook that will teach you how
to use fr^e articles to quickly drive thousands of targeted
visitors to your website or affiliate links...
-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-
Need MORE TRAFFIC to your website or affiliate links?
"Turn Words Into Traffic" reveals the secrets for driving
Thousands of NEW visitors to your website or affiliate
links... without spending a dime on advertising!
Click Here> http://www.TurnWordsIntoTraffic.com
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Mike
Mike
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