The Internet Marketing blog of Mike Merz, Internet Marketing consultant, in regards to what's hot ... and what's not, in the world of Internet Marketing.
I know ... I know ...
Long time, no IM4Newbies Update.
Between Offline consultations, a major site overhaul,
and more joint venture requests than a sane Marketer
would ever attempt to efficiently satisfy ... I've
been slammed, big time.
But I figured Independence Day a good a time as any to
let you know I was still alive ... and to wish you and
yours a happy, healthy ... and safe holiday weekend.
While I'm on a roll, here's a few words of advice for
those of you that are experiencing inconsistency, in
regards to sales conversions.
One thing a brick and mortar shop owner has over their
Online counterpart, is that it's not very likely that
a tornado nicknamed "Google" is going to pluck their
established business from it's foundation and fling it
into the backwoods ..
In other words, don't count on your natural ranking
placement in the major search engines and directories
as your sole prospect source.
You say you're not guilty of this?
O.K. ... this is for everyone else, then.
Here's 5 things you can do to keep the sales rolling
in with reasonable consistency.
(Note: These tips apply whether you have your own
products/services, or depend entirely on affiliated
1) Promote Offline.
I know this is almost always the last tip mentioned
in those 'how to' courses, but I'm listing it first
because it's that important.
Just because your business exists Online doesn't
mean it should solely be promoted via the Net.
Make sure you have business cards and flyers handy,
get involved in local workshops, advertise in
newspapers, phone directories, on community bulletin
boards, etc. ... and don't forget word of mouth,
2) Submit to any and all reputable search engines
Many will tell you that the top 3 or 4 search engines
and directories are all you need bother submitting to,
as they account for the majority of Online searches ...
Yes ... they do count for most of the searches, but it
doesn't make sense to put all your eggs in a few
baskets. A sale is a sale, and you might actually enjoy
a higher conversion rate, percentage wise, from the
lesser known listing resources (many are more niche
specific than the mainstream) ... without worrying about
the latest Big Boy 'update'.
You'll find a number of submission tips, tools, and
quality sites of all types to submit to, here:
3) If you own your own product/service, start an
Better a number of sales opportunities than one, don't
But it doesn't stop there ..
If you owned a brick and mortar business, would you
hire a commission based sales force ... and then forget
Of course not!
You'd train them intensely to maximum their output,
wouldn't you? Give them the tools and follow up
necessary to achieve optimal results ... right?
The same applies to your affiliates.
But you already do all that, don't you? ..
If you rely on affiliate programs for income, solely,
consider joining and promoting those that offer
residual income, and maintain a contact database of
past customers ... making sure to give this 'A' list
special attention (of course, this applies to merchants
and affiliates, alike).
My fav affiliate program management systems:
- easyClickMate (ClickBank)
- MyAffiliateProgram (service)
- Ultimate Affiliate (software)
- QuickPayPro (service)
4) Build multiple email lists for follow up, as
opposed to maintaining only one.
Invest in a solid autoresponder service, or server
side software, that allows unlimited autoresponders.
Creating highly targeted, multiple lists will increase
your conversions ... as you'll deliver highly relevant
info to each one, as opposed to general info.
This ultra targeting will surely result in more sales.
Last year I made over $6,000 in 3 months ... promoting
to a list of only 186 subscribers.
After the initial promotion ended, I converted over
100 of those subscribers into the base program's next
"How?!?!", you ask?
I simply gave them what they asked for ..
My fav Autoresponder Service:
My fav Autoresponder Server Side Software:
5) Co Promote.
Whether email list, blog, forum, or website, carefully
choosing an'inner circle' of trustworthy individuals
to co promote with is a great may to maximize all
aspects of your Online business ... and theirs.
Though all members should be within the same general
niche, the offerings don't necessarily have to be
similar, but complementary, to achieve optimal results.
I provide web design ... Sue offers site optimization,
Jack is a programmer, etc.
Well ... that's all I have time for today, my friend.
Keep an eye on the forum ...
... for info regarding the relaunch of IM4Newbies.com.
Have a great holiday!
Mike "it is ALIVE!" Merz
One more thing ...
I'll be switching this list over to my AWeber account
after the relaunch, so be on the lookout for that