Internet Marketing Blog

The Internet Marketing blog of Mike Merz, Internet Marketing consultant, in regards to what's hot ... and what's not, in the world of Internet Marketing.

Wednesday, July 28, 2004

Are You Utilizing RSS As A Marketing Tool?

I'd like some Forum member feedback on this ... please respond by taking the poll, and elaborate on it within this thread.

I'm using Blogger to host and manage my Blog, Atom and FeedBurner to make it accessible via feed.

In addition, the activity on this forum has been made available by installing the Topics Anywhere PHPbb addon mod (VERY simple), and choosing RSS 2.0 as the desired format.

For site content feed, I'll be using Jeff Alderson's RSS Equalizer, though other options are available ... this is the easier route for a guy like me (at least for now .. Wink

).

To make the feeds more compatible, I'm also using FeedBurner for both blog and forum, which formats the generated feed in a way that it can be viewed by nearly all readers.

To ping the various major feed resources for inclusion, and updating, I use Ping-o-Matic, though you should really check out this great article for many more RSS promotion options ... RSSTop55 - Best Blog Directory And RSS Submission Sites (Robin Good).

I've made a free news reader available, Rocket Reader for those interested in viewing the feed, but don't have a reader installed (plus, it makes the likelihood that it will be viewed a lot better .. Wink

)

Here's a great article regarding use of RSS feeds to deliver your newsletters, called ... Using RSS to Deliver Newsletters By Barbara J. Feldman. Wink

Here's what RSS is, in a nutshell.

Anyone else?

Regards,

Mike "still researching RSS, myself" Merz

posted by Mike Merz # 7/28/2004 09:01:00 AM

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