eBook
Secrets Exposed
How
to make massive amounts of money
in record time with your own ebook
(whether you wrote it or not!)
By
Jim Edwards and David Garfinkel
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
The Top Seven
Mistakes eBook Authors Make
-By Jim Edwards
and David Garfinkel
© Jim
Edwards and David Garfinkel
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
eBooks are
the hottest thing going on the Web right now!
Authors with
the entrepreneurial instinct are making anywhere from a few hundred
to tens of thousands of dollars per month - that's right, per month
- by selling ebooks online.
Why are some
authors doing so much better than others? We've discovered seven
key mistakes that most ebook authors make (and in doing so, hold
themselves back from major success):
1. They don't
write to a specific, target audience.
The biggest
mistake most ebook authors make is they don't clearly define, identify
and visualize who they are selling their ebook to. On the Web, to
be successful, you must write to a specific group of people who
have specific interests.
Make sure that
you know exactly who is going to buy your ebook, and where you can
find them online.
2. They don't
automate as many of their business activities as possible.
Selling ebooks,
though it is highly profitable, is not a business where you make
hundreds of dollars per sale.
Automate everything
you can - credit card processing, ebook delivery, as much technical
support as possible. If you can't automate a function, delegate
it to someone else.
3. They don't
have a compelling title for their ebook.
Use words that
convey the benefit of what's in the ebook, as well as words your
audience is familiar with.
A bad title
for an ebook: "Online Marketing for Newbies." A good title
for the same ebook: "97 Ways to Promote Your Website - No Experience
Required."
4. They try
to cover too much ground.
Many ebook
authors convey a lot of information but don't cover anything in-depth.
As a result, they never fully explain anything in enough detail
to provide any useful value to their readers.
This is a very
bad mistake to make, especially when it comes to how-to ebooks,
which happen to be the best type to write.
5. They are
not proactive in their marketing.
It would be
nice if marketing for your ebook simply happened on its own - but
it doesn't. You have to do it yourself.
After you've
promoted your ebook to the people on your own mailing list (if you
have one), then you have to contact other Website owners and persuade
them to be your affiliates. You should do this continually.
6. They don't
differentiate their ebook from its competitors.
When you choose
your topic, even if there are a hundred other ebooks out there on
same general subject, choose an angle for yours that will make it
easy for yours to be distinguished from the others.
For example,
right now job-hunting ebooks are very popular. There are dozens
that are big sellers. "Secrets of Breaking Into Pharmaceutical
Sales" has a very specific title that sets it apart from the
competition, and is aimed at a clearly identified target audience.
Incidentally, it's selling very well itself.
7. They write
ebooks that nobody will pay for.
Many ebook
authors write about information that either people can get for free,
or that people are not actually interested in enough to pay for
the information.
Before you
invest weeks or months into the writing of your ebook, invest a
little time investigating whether other ebooks in the same subject
area are selling on the Web.
So, there you
have it - the seven big mistakes to avoid. Remember, the opportunities
are plentiful - and huge - right now for anyone who wants to become
a best-selling ebook author. Simply use common sense, follow our
advice, and let your literary career flourish!
===============
Jim Edwards
and David Garfinkel are co-authors of "eBook
Secrets Exposed: How to Make Massive Amounts of Money in Record
Time With Your Own eBook (whether you wrote it or not!),"
the authoritative guide to publishing and marketing ebooks on the
Web.
Guerrilla Marketing
author Jay Conrad Levinson says, "If there ever was a 'must-read'
for this century, it's this book."
For more information Click
Here.
Much
success!
Mike
Merz
Internet
Marketing For Newbies LLC
http://www.im4newbies.com/
P.S.
Jim
Edwards' catalog:
MP3's,
ebook, software: "Web
Law Clinic"
eBook: "Turn
Words Into Traffic"
Software: "Affiliate
Link Cloaker"
eBook: "eBook
Secrets Exposed"
eBook: "How
to Write and Publish your own eBook... in as little as 7 Days"
eBook: "The
Lazy Man's Guide to Online Business"
eBook: "Selling
Your Home Alone"
eBook: "The
TEN Dirty Little Secrets of Mortgage Financing"
Tool: "One
Minute Poll"
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